The Digitization of Events. Paperless, Social, Mobile, Smart!
Regardless of the digitization of literally everything, it is an always will be about the customer experience journey. How your attendee interacts with and experiences your event or meeting is the focal point and needs to be aligned with the digital momentum. Before, during, and post-meeting touchpoints need to be easily available in the palm of their hand, especially when on-site, to help them better manage themselves and their overall event expectations.