Persona Spotlight: Community Member

What: Customers are looking for a way to connect with brands and vice versa. Becoming a community member offers a mobile-first approach to connecting with like-minded individuals centered around shared interests, topics, and trends.

Why: Communities centered around a mobile app offer a more personalized level of interaction with your brand or teams. Instant access to pertinent community information and valuable features transforms the customer relationship, enabling them to be more successful and satisfied.

Community members want to be heard, want recognition, and want to engage in meaningful conversations that positively impact their professional and/or personal lives. For a community member to thrive, they need access to the resources and tools that they want, when they want it.

Employees who believe their workplace effectively uses mobile tech are more creative, satisfied, and productive at work. 


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Ready to leverage Communities as part of your digital transformation strategy?

Download the Community Member Datasheet