Persona Spotlight: Customer
What: Customers are the lifeblood of any organization. When it comes to nurturing relationships and creating new ones, customer experience is outweighing other factors. Customers want to feel well-taken care of and that they are part of the experience you are trying to create around your product, brand, and company.
Why: Mobile-first customer experience touchpoints lay the foundation for effortless engagement lay the foundation for successful briefing programs. Offering a digital solution for maintaining these customer relationships and having a central hub for setting expectations, open communication, and perpetual engagement will foster ongoing touchpoints.
By 2020, customer experience will overtake price and product as the key brand differentiator.
Ready to be a part of the customer experience journey?
Download the Customer Datasheet