2018: The Year of Smart Events

As 2017 comes to a close, most of us are focusing on finishing up last minute projects and ending the year on a strong note. This is the time we look forward to the opportunities that a new year brings and begin planning out our next set of milestones and initiatives.

With buzzwords like digital transformation, customer experience, and mobile-first, many of you will be looking towards innovative ways to wear these badges of honor.

When it comes to event planning, it’s more than just the hotel or venue you choose, and more than the session you line up (although those are very important), but it’s more about the attendee experience and the connection to the journey they take that makes or breaks a successful event.

We’re tagging 2018 as the ‘Year of the Smart Event’. With additional resources now available to use your time, capital, and data more wisely, such as SSO, voice activation, and indoor mapping, you can not only improve your profit margins but give your customer’s the highest quality experience available.

Technological advancements in beaconing and AI have made it possible to not only keep your customer’s favor but make their experiences more memorable. These tools allow you to do so by personalizing and interacting with them at each stage of the customer journey. By incorporating these trends and those below, you can both increase engagement and strengthen your relationships.