Types of Communities
The key component of a successful community in today's fast-paced world is to make the message fit the optimal distribution tool. We know that today's consumers, workers, and doers are mobile-first and expect on-demand experiences, so creating relevant communities with a mobile-first mindset will increase participation.
In a study from CMX and Leader Networks, 86% of marketing and community practitioners believe a branded online community will positively impact core operations, and 85% believe it will improve the customer journey.
Engaged customers tend to feel more positive about their experiences with a company, so let's engage and create communities that connect people, not programs.